BUNNY WARRIORS
Bunny Warriors: Largest Sol Chain NFT Project in Asia
Launched in 2021, the OptionPRC team was behind the whole Bunny Warriors project - and was involved in everything from the fundraising, branding, marketing, designs, PR to market-making.
6,666
NFTs all minted out in 1 minute.
2M+USD
NFT Minting profits
100+
Celebrities and KOLs involved
The Story
Bunny Warriors (“BW”) is an innovative NFT project (100% developed and owned by the OptionPRc team) with its compelling narrative of bunnies with diverse background teaming up to fight against their destined adversary, the foxes. Set in a world where fate and determination collide, this project inspires the resilience and courage of the bunnies as it navigates challenges to emerge victorious.
The OptionPRc team showcased the artworks of BW in dominant billboards, famous bars, and luxury shopping malls, which caught the eyes of young fashionists, art enthusiasts, collectors, and celebrities. Shortly after the launch, BW has gone viral in various social media as we staged our attack marketing and strategic marketing campaigns. The project reached its climax when gamification elements were introduced. The old-school pixel style game offered gamified challenges for deepening users’ connection and overall involvement to the project.
With a proven record of delivering results and driving users engagement, OptionPRC facilitated BW to stand as a testament to innovation and creativity in the world of NFTs. With this experience on the Solana chain back in the earlier days, NFT projects nowadays prove to be easier for us to study and work on.